Beside being my absolute favorite digital marketing channel, Email Marketing is when a business uses emails to promote a product, service and/or share valuable information.
Email Marketing has one of the highest ROIs when compared to all the marketing channels. What is important to understand is Email Marketing is not spam. It a communication platform for businesses to utilize and reach customers who requested the communication. If you are managing your email marketing well you will have a low unsubscribe and spam rates.
The key to email marketing is making sure you are always providing value.