I could list all the stats to help prove why email marketing is so important, but i’ll share that in a later blog.
Instead, I’d rather ask you one question:
How often do you check your email? If you said daily or multiple times per day then you should understand why it is so important. People use email to communicate and stay connected with brands they like and businesses they want to hear from.
They subscribe because they want to hear from you and they check their email daily to see who is reaching out to them. Things have gotten a bit complicated since some businesses started taking advantage of email marketing.
If you do it the right way, email marketing it is an incredible conversion tool.
If you are lucky enough to have a potential customer share their email with you, I hope you recognize they are trusting you and with every email you send you are entering their world. Don’t make them regret that decision.
-Jo
